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As more people spend greater chunks of their lives online digital marketing is now an effective way for businesses to reach out to customers and gain new customers. Although traditional methods of marketing like billboards can be costly and have a low rate of conversion, online marketing strategies, such as social media marketing or content marketing, and search engine optimization (SEO), can be more affordable and effective, at increasing sales.

One of the most important factors to consider when developing an internet marketing strategy is the goal you want to achieve. Are you looking to grow your email list, increase sales or increase brand loyalty over the long-term? This will help you decide the metrics you should track for example, like converting website visitors into customers or the percent of ads that result in a sale.

Whatever your goals are, there is an internet marketing tactic that will assist you in reaching them. For example, if you want to grow your email list, consider trying different types of subject lines for emails and newsletter formats to see which perform best. Follow-up with your email subscribers by sending them relevant content and special offers targeted to their interests. Chatbots are a great way to interact live with your website visitors to answer questions and provide support. This type of digital marketing is also an excellent way to cut down on costs for customer service as well as improve your overall site experience.


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